We just sent the book off to the printers, and we couldn’t be more excited. It’s destined to be the year’s #1 best-seller in the crowded history/Twitter/humor category, hands down.

SO, now that the book is done, we bring you:

10 Little-Known But Totally Inspiring True Facts About
Historical Tweets:The Completely Unabridged and Ridiculously Brief History of the World

1. The book has 144 full-color pages.
2. For all you spatial thinkers, it measures 8-1/8 inches wide by 5-1/2 inches tall.
3. The cover art was created by artist Barry Blitt, whose work is often seen on the cover of The New Yorker.
4. The book features 50 of the best tweets from the Historical Tweets site from 2008 to now.
5. The book contains over 8o brand new, never-before-seen tweets.
6. New tweets from the likes of T-Rex, Socrates, Merlin the Magician, The Vikings, Napoleon, and Gorbachev.
7. The book also features all-new types of Twitter-esque humor like conversation stacks, tag clouds, and hate tweets.
8. Besides @historicaltweet, you can follow our whole team on Twitter: authors @alecmcnayr and @abeard, our humor and fact checker @dbrisco, our editor @ryandoh, and our agent @kate_mckean (she’s popular).
9. Of the new tweets in the book, our personal favorites are Agamemnon (Alan) and Isaac Newton (Alec).
10. The book is on sale for pre-order for as low as $9.45 right now.

We hope you’re as excited for the book as we are. As always, thanks for your support.

- Alan & Alec

1) Can you request someone to follow you on Twitter without posting it on the wall for everyone else to see?

Nope — you can’t “request followers” like you do in Facebook. Think of Twitter like a blog. If someone wants to follow you, they will. And if you want someone to follow you, you have to ask for it out in the open (or via an email). (PS — asking someone to follow you in Twitter is looked down upon — it’s better to participate in a conversation they’re already having or RT some of their tweets. If they notice you and like your content, they’ll follow you. Easier said than done, but there you go.)

2) Can you direct message someone without them following you?

Again, no. When you follow someone, you give them the permission to DM you. If they don’t follow you, can’t DM them.

Always good to be thinking about both technological possibility AND etiquette when it comes to your personal online brand.

The simple concept was to capture the twitter messages of historical figures, and in doing so, create a funny and compelling new type of content.

Together with Alan Beard of Wave Strategies, we wanted to combine a hot new technology (Twitter) with the boring old history books to showcase how content can create a new conversation (and hopefully generate some laughs along the way).

Some messages are benign, some are lame puns, some push the envelope, and some will likely offend. But the goal was to create something of interest out of something common — history and pop culture.

The Early results: in three weeks, after 20 posts, with nothing more than a Twitter account, and submissions to both Digg and StumbleUpon, the site has generated 2400 unique visitors and 12,000 page views. Not bad for little to no marketing work.

As the site grows in interest, we will enact a more active marketing campaign, but, so far, this content experiment has yielded great results.

Do you have “common content?” Every organization has its own, boring content — history, milestones, stories, and more. How can you use this content to your advantage in an engaging way?

You can subscribe to Historical Tweets by Twitter, RSS Feed, or Daily Digest Email.

There are a lot of bloggers up-in-arms about this, as bloggers can be (read: “The DMCA sucks!” “Burn copyrights!” “Anarchy!”). Bloggers, who tend to be writers, creatives, artists, and marketing self-promoters are probably especially fond of Mad Men, and were, probably, like me, excited about further interacting with the characters. Twitter seemed to be a spot-on communications tool for the show.

I 100% agree that AMC (which pays for and owns the show) has the right to do this.

I just hope the cable network takes note of the moment and makes these Twitter accounts official.  They should continue the good work of their anonymous (and probably now pissed-off) fans. I can only hope that staff writers or assistants are tasked with maintaining these accounts, and they don’t have to run things through legal before each post.

Links of note:

• I am @Paul_Kinsey
• Mad Men on Twitter
• DMCA takedown notice forces Twitter to blacklist Mad Men characters (Venture Beat)

I just stumbled across something totally separate from the show: someone has created Twitter accounts for a couple of the main characters, and they’re interacting, as if from 1962, with fans from 2008 (and with each other). Brilliant.

Twittering from the Past!

So far, I’ve been able to find a couple of character Twitter accounts. Don seems to be the most active, with over 800 followers and 170 status updates. Sure, Twitter is mostly for early-adopter technophiles, much like being on Digg, but it’s a probably a smart tactic for engaging the fans most likely to blog and use online media to spread your messages…

• Don Draper: Twitter (Bio at AMC)
• Peggy Olson: Twitter (Bio at AMC)
• Pete Campbell: Twitter (Bio at AMC)
• Joan Holloway: Twitter (Bio at AMC)
• Updated: Sal Romano: Twitter
• Updated: Bud Melmen: Twitter (and LinkedIn)
• Updated: Bobbie Barrett: Twitter
• Updated: Paul Kinsey: Twitter

The most interesting part of these accounts is that the characters are responding back to questions, rants, references to post-1962 pop culture (e.g., Peggy has never heard of “A Clockwork Orange”), and furthering the fan interaction into the show. Most of their updates are replies. Official or no, this is cool.

And, probably pretty easy. All it would take is someone with a deep knowledge about the show and a program like Twitterific or twhirl, where you can have multiple Tweet windows open.

And it doesn’t stop with Mad Men. After a little more research, I found Twitter accounts for:

• Liz Lemon (Tina Fey on 30 Rock)
• Michael Scott (Steve Carell on The Office)
• Dwight Schrute (Rainn Wilson on The Office)
• Darth Vader
• Borat (with over 5,000 followers!)
• Norman Dale (Gene Hackman from the movie Hoosiers – seems abandoned, but you get the point)

That’s a lot of fake Twitterers! Perhaps a real fake Twitter account might bring in the right audience to kick-start your communication strategy.

It’s a nice, personal service and allows for fast-spreading messages.

But is it really a marketing tool? I think not. I hate it when spammers try to “follow you.” They’re fishing for followers. Then again, if you have a ready stream of content to share (@cnnbrk) or you are constantly moving around the country (@BarackObama), it seems to be tailor made for you.

In thinking about Twitter and the Pepperdine community, I’ve had quite a few conversations about using it to reach out to the few Pepperdine alumni who are active on Twitter. Honestly, the numbers probably aren’t there to make it worth anyone’s time. I’m not going to post tweets 10 times a day to reach 10 people. That doesn’t scale.

I found a few links dealing with universities and Twitter; great ideas here and good discussion on the comments. I won’t replicate it. Go check these out:

• Using Twitter for Higher Ed
• Twitter as Alert System?
• Social Survey: Twitter for Higher Ed Marketing (.eduGuru)
• Do You Twitter? (uwebd)

An Experiment

What these links don’t cover is using Twitter simply as an RSS aggregator. Using Twitterfeed, which renders RSS entries into a twitter account’s status updates, I created a Twitter account called PepperdineFeeds.

I set up six RSS feeds to push content to the account:

1. YouTube videos with “Pepperdine” in the title or description
2. Flickr images with “Pepperdine” in the title or description
3. Google News feed looking for any article with “Pepperdine” in it
4. Technorati RSS feed looking for blog posts with “Pepperdine” in them
5. Pepperdine’s own Public Relations RSS Feed
6. Pepperdine’s own student newspaper The Graphic

Since the first tweet on April 11, 2008, I haven’t touched the account, and it’s racked up 672 updates. I like that scalability.

Great. I have a lot of posts. What’s the point, right?

I’ve used it to keep track of news and interesting things in my Twitter account (rather than bogging down my RSS reader).

I haven’t pushed it to an audience, so, sure, there are only 3 followers. I suspect that I need to apply some additional content tweaks before it could be relevant to an external audience as content.

So, check it out. What do you think of Twitter, or the PepperdineFeeds account?