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	<title>Alec McNayr &#187; powerpoint</title>
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		<title>Judging Presidential Speeches on Their Backgrounds</title>
		<link>http://alecmcnayr.com/2008/09/09/judging-presidential-speeches-on-their-backgrounds/</link>
		<comments>http://alecmcnayr.com/2008/09/09/judging-presidential-speeches-on-their-backgrounds/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 20:23:29 +0000</pubDate>
		<dc:creator>Alec McNayr</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[keynote]]></category>
		<category><![CDATA[mccain]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[powerpoint]]></category>
		<category><![CDATA[speech]]></category>
		<category><![CDATA[zen]]></category>

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		<description><![CDATA[Presentation Zen design master Garr Reynolds has an extensive breakdown on John McCain&#8217;s background visuals during his speech at the Republican Convention last week. His comments are mostly non-partisan, and a good read. I am really impressed by the size and brightness of that screen, and was overall impressed with the visuals that went behind [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.presentationzen.com">Presentation Zen</a> design master Garr Reynolds <a href="http://www.presentationzen.com/presentationzen/2008/09/john-mccains-background-visuals.html">has an extensive breakdown on John McCain&#8217;s background visuals</a> during his speech at the Republican Convention last week. His comments are mostly non-partisan, and a good read.</p>
<p><a href="http://www.presentationzen.com/presentationzen/2008/09/john-mccains-background-visuals.html"><img class="alignnone size-full wp-image-97" title="John McCain\'s Speech Visuals" src="http://alecmcnayr.com/wp-content/uploads/2008/09/mccain.jpg" border="0" alt="" width="500" height="281" /></a></p>
<p>I am really impressed by the size and brightness of that screen, and was overall impressed with the visuals that went behind it.  At times, they seemed out of sync with what he was saying, and other times, added to the moment.  The biggest problem with the setup was that they didn&#8217;t make sense to the TV audience during the close-ups (<a href="http://www.presentationzen.com/presentationzen/2008/09/john-mccains-background-visuals.html">Garr goes into details about this</a>).  He should make available a wide shot photo of each and every slide with him in front of it.  It would give bloggers something to talk about, rather than just the missteps.  <strong>My visuals grade: A for Effort, B+ for Execution.</strong></p>
<p>Conversely, Barack Obama painted a different backdrop at his speech at the DNC.  His staging wasn&#8217;t that fancy: what seemed like a bunch of American flags in front of a building (looked like a ranch-style house, or stable?).  But the true backdrop was the crowded Denver stadium.  The TV cameras were able to cut away to thousands of average, seemingly middle-class people listening to the speech.  It was a different way to generating and furthering a message.  <strong>My visuals grade: B for Effort, B for Execution.</strong></p>
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