Alec McNayr » parrot http://alecmcnayr.com Writer, producer, marketer, social media creator. Mon, 12 Sep 2011 20:47:40 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Viral Videos Get Positive Marks http://alecmcnayr.com/2008/07/20/viral-videos-get-positive-marks/ http://alecmcnayr.com/2008/07/20/viral-videos-get-positive-marks/#comments Sun, 20 Jul 2008 02:13:30 +0000 Alec McNayr http://mcnayrmedia.com/?p=81 Saw this quick report from Daisy Whitney, who spins viral videos “tricking” the audience as a positive tactic for advertisers.

Tricking your customers can add to the mystique of your product or brand, but it’s important to not overstep your boundaries. While people like to uncover a mystery, they don’t like to be the butt of a corporate joke.

The video mentions a viral video by Parrot, which manufactures hands-free Bluetooth cell devices, where a kid records his drivers ed sessions while he talks on the phone. With 485,000 views on YouTube, this video did a ton better than the other Parrot vs. Quail Parrot-backed viral campaign I mentioned at SSM a while back.

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