Alec

McNayr

Katie sent me a video from a non-profit/cause called Advent Conspiracy.  Their purpose: to give less at Christmas (less gifts, less stress) in order to give more (time, fun, donations, etc.).  They’re encouraging churches to redirect Christmas funds to build water wells around the world, a cause already close to my heart.

Now, on to the video.  What a powerful, yet simply done message.  The tempo, flow, imagery, and music all come together to really get the point across.  This group targets church members around the United States and their YouTube video already has about 90,000 views.  Not bad for trying to reach a niche audience.

Jennifer Connelly and Hotel Rwanda director Terry George donated their time (along with 75 other people) to produce this 60-second PSA for non-profit charity:water.

The spot will air on American Idol tonight on their Idol Gives Back episode. The producer himself donated the air time (at a price tag of $1 million).

Sometimes, universal forces conspire for good.