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	<title>Alec McNayr &#187; nba</title>
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		<title>Attention NBA Marketers: Online Videos</title>
		<link>http://alecmcnayr.com/2008/06/12/attention-nba-marketers/</link>
		<comments>http://alecmcnayr.com/2008/06/12/attention-nba-marketers/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 16:30:59 +0000</pubDate>
		<dc:creator>Alec McNayr</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[kobe]]></category>
		<category><![CDATA[lakers]]></category>
		<category><![CDATA[nba]]></category>

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		<description><![CDATA[A friend of a friend of a friend makes these funny videos featuring a cartoonish Sasha Vujacic commenting on his own Laker performance. It&#8217;s hilarious, though potentially offensive: &#8220;Kobe! I Machine! I open!&#8221; If any part of Sasha&#8217;s public playboy persona is real, he&#8217;ll love it. It makes him into a star (even if it&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://Lakers-Fan.com">A friend of a friend of a friend</a> makes these funny videos featuring a cartoonish <a href="http://www.nba.com/playerfile/sasha_vujacic/">Sasha Vujacic</a> commenting on his own Laker performance.</p>
<p>It&#8217;s hilarious, though potentially offensive: &#8220;Kobe!  I Machine!  I open!&#8221;  If any part of Sasha&#8217;s public playboy persona is real, he&#8217;ll love it.  It makes him into a star (even if it&#8217;s just in his own mind).</p>
<p>The real Sasha is getting some great national coverage by performing well in the NBA Finals, so it&#8217;s no surprise that <a href="http://vids.myspace.com/index.cfm?fuseaction=vids.individual&amp;VideoID=35975858">the latest spoof video got 211,000 views after being featured by MySpace</a>.</p>
<p><strong>Attention ad agencies and people responsible for marketing NBA teams:</strong> this is a clever (and relatively cheap) way to advertise your lesser known players, especially in a smaller ad market.  Everyone knows Kobe, but how can you build an experience around the marketable characteristics of your supporting cast?</p>
<h3>Sasha Vujacic &#8211; &#8220;I SHOOT LIKE MACHINE&#8221;</h3>
<p><object width="430px" height="386px"><param name="wmode" value="transparent"/><param name="allowscriptaccess" value="always"/><param name="movie" value="http://lads.myspace.com/videos/vplayer.swf"/><param name="flashvars" value="culture=en-US&#038;a=0&#038;ap=0&#038;y=0&#038;m=35975858&#038;userid=-1&#038;showmenus=0&#038;remove=0&#038;t=&#038;type=video"/><embed src="http://lads.myspace.com/videos/vplayer.swf" width="430" height="386" flashvars="culture=en-US&#038;a=0&#038;ap=0&#038;y=0&#038;m=35975858&#038;userid=-1&#038;showmenus=0&#038;remove=0&#038;t=&#038;type=video" type="application/x-shockwave-flash" allowscriptaccess="always" /></object></p>
<p>PS &#8211; The 2.5-D style reminds of a great online comedy series: <a href="http://www.itsjerrytime.com/">&#8220;It&#8217;s Jerry Time!&#8221;</a></p>
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