Alec McNayr » miro http://alecmcnayr.com Writer, producer, marketer, social media creator. Mon, 12 Sep 2011 20:47:40 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Affiliate Marketing Revenues with a Twist http://alecmcnayr.com/2008/05/21/affiliate-marketing/ http://alecmcnayr.com/2008/05/21/affiliate-marketing/#comments Wed, 21 May 2008 15:27:44 +0000 Alec McNayr http://mcnayrmedia.com/?p=54 A few dollars here and there...Amazon has an “affiliate marketing” program, where they pay others for driving traffic (and sales) to their site. If I read a book review on Seth Godin’s site, let’s say, and click on a link on his blog to buy the book, Amazon pays him a portion of the sale. Probably no more than a dollar or two, but if you get enough clickthroughs, it could become a nice passive revenue stream.

The problem is getting enough a) clickthrough opportunities (a lot of content), and b) audience (a lot of viewers).

Non-profit software developer Participatory Culture Foundation (creators of Miro, a video player) has an awesome idea for generating revenues: their fans give them credit for all Amazon sales, regardless of where they clicked through from.

Check it out at iheartmiro.org. They simply ask you to download a FireFox plug-in that makes sure that every purchase you make at Amazon is attributed to them.

This is an ingenious move for an organization with a large number of passionate fans. This would be a perfect tactic for any non-profit with a nationwide base. I wonder if anyone else out there is doing something this slick.

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