Alec

McNayr

I don’t think I’ve stumbled upon Loyola Marymount’s site in quite some time, because I haven’t seen this new design.

The home page, like every other university web site out there, has a large photo-centric center section that corresponds with a recent news-ish story.

There’s a tiny bit of interactivity with the mouse on LMU’s page, however, and despite how subtle it is, it really works. It got me to stick around the page minutes longer than I otherwise would, and it just makes it more fun.

Quantifiable? No. It’s a surprise a little feature like this made it through the various discussions that I know happen at institutions of higher learning (“Will people get it?” “Is it too flashy?” “Will this make us look too hip/trendy/fun?”).

Way to go, LMU. It almost makes up for your crazy, almost unreadable URL-naming system:

• Admissions = http://www.lmu.edu/page76.aspx
• Contact Us = http://www.lmu.edu/page70.aspx
• Quick Facts = http://www.lmu.edu/pagefactory.aspx?PageID=110

Give bloggers a chance, will ya?

Ran across yet another company trying to leverage the online video market for college recruiting.

Live Video U (http://lvutv.com/) boasts 50,000 videos in their library, and seems to get permission to come on campus and stick a camera in students’ faces for quick, authentic takes on their own lives there on campus. Did a quick search for Pepperdine and didn’t find any videos. They must not be looking for UGC or else they’d have a lot more.

Looking specifically at LMU’s page, they seem to have 64 videos of individual interviews. That’s a ton of footage, but not unreasonable for one or two days of shooting. The videos are simple, short, and have nice color correction. They are all tagged (e.g., student athlete, environment, or school spirit).

The site also does a nice, quick link to all the YouTube videos tagged with LMU.

Combined with some simple “fast facts” and a link to Google Maps, Live Video U actually provides a nice template for a “one stop shop” for media for Universities.

For University marketers, your school should take a lesson from this site and embrace all the external media being created outside of your control. Flickr images, YouTube videos, and student blogs are all playing a part in the conversation around your school’s merits (and dirty little secrets).

What part does online video play in your marketing strategy? Is it a primary draw for your prospects, or does it take a backseat to other types of media? By putting video front and center, Live Video U is using it as strategic tool to bring traffic and then, interest.