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	<title>Alec McNayr &#187; billion</title>
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		<title>10.1 Billion</title>
		<link>http://alecmcnayr.com/2008/04/17/101-billion/</link>
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		<pubDate>Thu, 17 Apr 2008 16:21:46 +0000</pubDate>
		<dc:creator>Alec McNayr</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[billion]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[video]]></category>

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		<description><![CDATA[Yes, big &#8220;b&#8221; as in &#8220;10.1 Billion.&#8221; That&#8217;s the number of video streams watched during the shortest month of the year: February 2008. (I was tempted to round down to &#8220;10 billion,&#8221; but that &#8220;0.1 billion&#8221; is still a hundred million views.) Online video is big and your target market has fully adopted it into [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Yes, big &#8220;b&#8221; as in &#8220;10.1 Billion.&#8221;<br />
</strong></p>
<p>That&#8217;s the <a href="http://www.multichannel.com/article/CA6552003.html">number of video streams watched</a> during the shortest month of the year: February 2008.</p>
<p>(I was tempted to round down to &#8220;10 billion,&#8221; but that &#8220;0.1 billion&#8221; is still a hundred million views.)</p>
<p>Online video is big and your target market has fully adopted it into their online lives.  What does that mean to your story, message, brand, PR, etc.?</p>
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