<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Alec McNayr &#187; advertising</title>
	<atom:link href="http://alecmcnayr.com/tag/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://alecmcnayr.com</link>
	<description>Writer, producer, marketer, social media creator.</description>
	<lastBuildDate>Mon, 12 Sep 2011 20:47:40 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Got Originality?</title>
		<link>http://alecmcnayr.com/2008/08/04/got-originality/</link>
		<comments>http://alecmcnayr.com/2008/08/04/got-originality/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 23:29:59 +0000</pubDate>
		<dc:creator>Alec McNayr</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[got milk]]></category>
		<category><![CDATA[stealing]]></category>

		<guid isPermaLink="false">http://mcnayrmedia.com/?p=84</guid>
		<description><![CDATA[Ask my wife: my biggest pet peeve is seeing &#8220;Got _________?&#8221; stickers around Los Angeles. You know.  Blatant rip-offs of the Got Milk? ad campaign? (Side note: did you know that the Aaron Burr Got Milk? commercial was directed by Michael Bay?) On trucks, billboards, sidewalks, and signs.  I see another one and think, &#8220;Got [...]]]></description>
			<content:encoded><![CDATA[<p>Ask my wife: my biggest pet peeve is seeing &#8220;Got _________?&#8221; stickers around Los Angeles.</p>
<p>You know.  Blatant rip-offs of the <a href="http://www.gotmilk.com/">Got Milk?</a> ad campaign? (<em>Side note: did you know that the <a href="http://www.youtube.com/watch?v=OLSsswr6z9Y&amp;fmt=18">Aaron Burr Got Milk?</a> commercial was directed by <a href="http://www.imdb.com/name/nm0000881/">Michael Bay</a>?</em>)</p>
<p>On trucks, billboards, sidewalks, and signs.  I see another one and think, &#8220;Got Creativity?&#8221;</p>
<p>Nope.  They don&#8217;t.</p>
<p>Here are a couple of my faves.  If I see more, I&#8217;ll make it into a series.  If you see any, <a href="http://mcnayrmedia.com/contact/">send me a link or the photo itself</a>.</p>
<p><a href="http://alecmcnayr.com/wp-content/uploads/2008/08/gotfish.jpg"><img class="alignnone size-medium wp-image-85" title="Got Fish?" src="http://mcnayrmedia.com/wp-content/uploads/2008/08/gotfish-300x225.jpg" border="0" alt="" width="400" height="300" /></a><br />
<strong>Got Fish?</strong></p>
<p><span id="more-181"></span><a href="http://alecmcnayr.com/wp-content/uploads/2008/08/got-hope.jpg"><img class="alignnone size-medium wp-image-86" title="Got Hope?" src="http://mcnayrmedia.com/wp-content/uploads/2008/08/got-hope-300x225.jpg" border="0" alt="" width="400" height="300" /></a><br />
<strong>Got Hope?</strong></p>
<p><a href="http://alecmcnayr.com/wp-content/uploads/2008/08/got-aloha.jpg"><img class="alignnone size-full wp-image-87" title="Got Aloha?" src="http://alecmcnayr.com/wp-content/uploads/2008/08/got-aloha.jpg" border="0" alt="" width="400" height="300" /></a><br />
<strong>Got Aloha?</strong> Just slightly worse than <a href="http://www.mauimarketing.com/item68.htm">Got Surf?</a> and <a href="http://www.mauimarketing.com/item67.htm">Got Maui?</a></p>
<img src="http://alecmcnayr.com/?ak_action=api_record_view&id=181&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://alecmcnayr.com/2008/08/04/got-originality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Clickable Videos Add Another Level of Interactivity</title>
		<link>http://alecmcnayr.com/2008/04/21/clickable-videos-add-another-level-of-interactivity/</link>
		<comments>http://alecmcnayr.com/2008/04/21/clickable-videos-add-another-level-of-interactivity/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 20:24:12 +0000</pubDate>
		<dc:creator>Alec McNayr</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[diggnation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[overlay]]></category>
		<category><![CDATA[videoclix]]></category>

		<guid isPermaLink="false">http://mcnayrmedia.com/?p=33</guid>
		<description><![CDATA[Video Clix unveiled its on-screen clickable ads last week on an episode of Digg Nation (screen capture below). It made the otherwise too-talky video interesting for me, as I was clicking on everything from the host&#8217;s grey hooded sweatshirt to the website they were talking about. Adding clickable areas immediately made sense to me as [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.videoclix.tv/">Video Clix</a> unveiled its <a href="http://www.videoclix.tv/revision3_diggnation_145">on-screen clickable ads last week on an episode</a> of <a href="http://www.diggnation.com/">Digg Nation</a> (<em>screen capture below</em>).  It made the otherwise too-talky video interesting for me, as I was clicking on everything from the host&#8217;s grey hooded sweatshirt to the website they were talking about.</p>
<p>Adding clickable areas immediately made sense to me as an additional layer of interactivity, where, yes, you can increase the ad inventory, but can also add supplemental content for actively interested viewers.</p>
<p>A related company, <a href="http://www.overlay.tv/">Overlay</a>, has a similar technology that allows users to add their own flash layers on top of existing videos.  I took two seconds and created a series of links on top of the #1 most-watched video on YouTube, <a href="http://www.youtube.com/watch?v=dMH0bHeiRNg">Evolution of Dance</a>.  What resulted was <a href="http://overlay.tv/overlay/473">an unfinished video with links to buy the CDs (on Amazon) corresponding to his various dances</a>.  If something like this took off, it could create opportunities for affiliate marketers.</p>
<p><a href='http://www.videoclix.tv/revision3_diggnation_145'><img src="http://alecmcnayr.com/wp-content/uploads/2008/04/diggnation.jpg" alt="" title="diggnation" width="500" height="312" class="alignnone size-full wp-image-34" border="0" /></a></p>
<img src="http://alecmcnayr.com/?ak_action=api_record_view&id=134&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://alecmcnayr.com/2008/04/21/clickable-videos-add-another-level-of-interactivity/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

