Archive for the ‘Rants’ Category

LMU Home Page: Subtle Interactivity

September 12th, 2008 | No Comments »

I don’t think I’ve stumbled upon Loyola Marymount’s site in quite some time, because I haven’t seen this new design.

The home page, like every other university web site out there, has a large photo-centric center section that corresponds with a recent news-ish story.

There’s a tiny bit of interactivity with the mouse on LMU’s page, however, and despite how subtle it is, it really works. It got me to stick around the page minutes longer than I otherwise would, and it just makes it more fun.

Quantifiable? No. It’s a surprise a little feature like this made it through the various discussions that I know happen at institutions of higher learning (“Will people get it?” “Is it too flashy?” “Will this make us look too hip/trendy/fun?”).

Way to go, LMU. It almost makes up for your crazy, almost unreadable URL-naming system:

Give bloggers a chance, will ya?

Got Originality?

August 4th, 2008 | No Comments »

Ask my wife: my biggest pet peeve is seeing “Got _________?” stickers around Los Angeles.

You know.  Blatant rip-offs of the Got Milk? ad campaign? (Side note: did you know that the Aaron Burr Got Milk? commercial was directed by Michael Bay?)

On trucks, billboards, sidewalks, and signs.  I see another one and think, “Got Creativity?”

Nope.  They don’t.

Here are a couple of my faves.  If I see more, I’ll make it into a series.  If you see any, send me a link or the photo itself.


Got Fish?

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