charity:water’s Beautiful Women

Tuesday, November 3rd, 2009 | No Comments »

Got an email with the subject line “Will the beautiful women of the world please stand up” the other day. It was from the innovate non-profit charity:water and thought it was an excellent use of storytelling.

View the story here.

I work with the non-profit Generosity Water (we’re friendly with charity:water), and we often talk about the value of turning negative causes into positive proclamations.  I just think this is a great step in creating media that brings value and dignity to a situation, and doesn’t ask us to dwell deeply on the ugly issue.

Now, if I were in charge of social media at charity:water, I’d make a parody video of Single Ladies
called “Beautiful Women,” but that’s just me….

uganda

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