Looking for a House… on YouTube?
Tuesday, June 17th, 2008 | No Comments »
Active Rain posted a snippet of an interview with TurnHere marketer Morgan Brown.
It’s a quick discussion on how real estate agents are (and should be) using online video to sell houses. In this down market, every little advantage helps.
Online video is clearly a great way to reach out, emotionally, to a house hunter in a way an MLS listing could never do.
Selling houses is about getting the buyer to see themselves in the house. What better tactic than to film a quick video?
“The fact is making good video that is compelling, authentic and relevant to the viewer is difficult. To wit, of the millions of videos watched on YouTube each day the average view time is less than 10 seconds. This is a direct result of most video not meeting the needs of the viewer.”
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[Hat Tip: TurnHere is run by Brad Inman, whose real-estate themed Inman Blog gave my online series Flipper Nation some great blog love a few years back.]
